UX & UI Design

Making digital experiences feel intuitive, accessible and simple is crucial when you’re dealing with time-starved HCPs and concerned patients.

As experts in UX and UI design for the health sector, we use agile methods to create enjoyable user journeys across websites, apps and tools, so your audience can fulfil their aims quickly and with pleasure.

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Flipside Health

Using detailed persona development and careful journey mapping, we create beautiful, straightforward digital paths to keep your audiences coming back again and again. After deep research into who your users are and what they need to do, we build clickable prototypes and test, test, test, constantly iterating with incremental improvements until we’ve cracked the perfect design.

Accessibility is the key to a top-performing health sector product, so our designs leave no one behind. We’re used to complex requirements, and we adhere to ADA and WCAG guidelines as well as industry-specific regulations. Our methods lead to celebrated websites and apps.

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UX & UI design

Case Study — NHS England / App-launching interface

UX & UI design

NHS England has a huge app catalogue designed to help people live healthier, longer lives. However, finding the right service or tool was confusing for users.

With deep customer research and testing on real audiences, we came up with the Orb: a completely reinvented menu system to guide users easily and intuitively to their desired service. The Orb cleverly manages many possible journeys to dramatically improve and hasten navigation to the right NHS tools.

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Or give us a call on 0203 816 0293 if you would prefer to talk.