Public Health Campaigns
Our work with government organisations has seen us develop a suite of celebrated products and achieve sustained behavioural change in target audiences.
After developing campaigns like Couch to 5K and Quit Smoking, our knowledge of health inequality priorities and how to reach under-served audiences is second to none. With teams of in-house specialists in behavioural science, health and wellness, and user-centred design, we make digital tools for real-life changes to public health.
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We work as a team from beginning to end: our developers are involved in forming strategy, bringing in digital opportunities and possibilities at the earliest stages, and our consumer insight experts are involved in every step of development and testing, making sure the end product is a beautiful union of behavioural science and digital innovation.
We’re practised at smooth delivery through Discovery, Alpha and Beta stages of the GDS Service Standard and accessibility audits. Our agile methods and suite of measurement tools mean we constantly improve products with new insights, with every deliverable linked to strategy and policy goals. With Flipside Health, your public health campaigns are designed and delivered to meet your policy goals.
Case Study — Office for Health Improvements and Disparities / Change 4 Life
We worked with OHID to reimagine their Food Scanner app, a tool that was stuck in the early days of app design and wasting its potential to help Britain’s families make healthy choices.
We started from the ground up, reworking every user journey and design element for a fun, modern look. Our behavioural science specialists worked with our designers and developers to incorporate nudges and rewards, with the well-known Change 4 Life characters making barcode scanning fun and engaging for kids and adults alike.
